Wednesday, March 6, 2013

Mental picture of others can be seen using fMRI, finds new study

Mar. 5, 2013 ? It is possible to tell who a person is thinking about by analyzing images of his or her brain. Our mental models of people produce unique patterns of brain activation, which can be detected using advanced imaging techniques according to a study by Cornell University neuroscientist Nathan Spreng and his colleagues.

"When we looked at our data, we were shocked that we could successfully decode who our participants were thinking about based on their brain activity," said Spreng, assistant professor of human development in Cornell's College of Human Ecology.

Understanding and predicting the behavior of others is a key to successfully navigating the social world, yet little is known about how the brain actually models the enduring personality traits that may drive others' behavior, the authors say. Such ability allows us to anticipate how someone will act in a situation that may not have happened before.

To learn more, the researchers asked 19 young adults to learn about the personalities of four people who differed on key personality traits. Participants were given different scenarios (i.e. sitting on a bus when an elderly person gets on and there are no seats) and asked to imagine how a specified person would respond. During the task, their brains were scanned using functional magnetic resonance imaging (fMRI), which measures brain activity by detecting changes in blood flow.

They found that different patterns of brain activity in the medial prefrontal cortex (mPFC) were associated with each of the four different personalities. In other words, which person was being imagined could be accurately identified based solely on the brain activation pattern.

The results suggest that the brain codes the personality traits of others in distinct brain regions and this information is integrated in the medial prefrontal cortex (mPFC) to produce an overall personality model used to plan social interactions, the authors say.

"Prior research has implicated the anterior mPFC in social cognition disorders such as autism and our results suggest people with such disorders may have an inability to build accurate personality models," said Spreng. "If further research bears this out, we may ultimately be able to identify specific brain activation biomarkers not only for diagnosing such diseases, but for monitoring the effects of interventions."

The study, "Imagine All the People: How the Brain Creates and Uses Personality Models to Predict Behavior," published online March 5 in the journal Cerebral Cortex and was coauthored by Demis Hassabis, University College London, Andrie Rusu, Vrije Univesiteit, Clifford Robbins, Harvard University, Raymond Mar, York University, and Daniel L. Schacter, Harvard University.

The research was supported in part by the Wellcome Trust and the National Institutes of Health.

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The above story is reprinted from materials provided by Cornell University, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Demis Hassabis, R. Nathan Spreng, Andrei A. Rusu, Clifford A. Robbins, Raymond A. Mar, and Daniel L. Schacter. Imagine All the People: How the Brain Creates and Uses Personality Models to Predict Behavior. Cerebral Cortex, 2013; DOI: 10.1093/cercor/bht042

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/Cjlevpr9pn4/130305091000.htm

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WASHINGTON (AP) -- Senate Intelligence Committee approves John Brennan's nominat...

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Source: http://www.facebook.com/7NewsMiami/posts/10151350023892613

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Consumer optimism takes a dive, despite buoyant stock market

A new Monitor/TIPP poll finds that 6 in 10 Americans, facing shrinking income and rising taxes, say that the economy is still in recession, despite economic reports that the slump is over.

By Mark Trumbull,?Staff writer / March 5, 2013

A visitor takes a photo of the Capitol on March 4. The failure by President Obama and Republicans to agree to halt the $85 billion 'sequester' cuts virtually guaranteed that fiscal issues would remain center stage in Washington for weeks, depressing confidence in the political system to help the economy.

Kevin Lamarque/Reuters

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Americans? overall economic mood has soured significantly during the past month, as rising gas prices, higher payroll taxes, and disarray in Washington have all taken a toll on consumers.

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That?s the finding of a new Christian Science Monitor/TIPP poll, conducted between Feb. 25 and March 5.

The poll?s monthly index of economic optimism fell to a reading of 42.2, down sharply from 47.3 a month earlier.

Any reading below 50 signals general pessimism in Americans? economic spirits

The decline represents a worrisome signal, even though the Monitor/TIPP poll arrives as the overall mood in financial markets is bullish. On Tuesday, the Dow Jones Industrial Average moved to a record high in morning trading, finally regaining ground lost during the recession of 2007-09.

The stock market appears to be signaling investor confidence that the US will avoid a recession, and that corporate profits will continue to rise. That, in turn, increases net worth for millions of families who have savings invested partly in stocks.

But several other factors have weighed on the consumer outlook.

?The job market is still persistently weak,? says pollster Raghavan Mayur, president of TechnoMetrica Market Intelligence, which conducts the poll for the Monitor and for Investor?s Business Daily.

?Income is getting shrunk,? he adds, by the recent expiration of temporary payroll-tax relief. That amounts to a 2 percent pay cut for workers.

A rise in gas prices acts like another tax hike, while high-income families also face higher income taxes in the new year.

Gas costs an average of $3.74 per gallon as of Tuesday, up from $3.51 a month ago, according to the AAA Daily Fuel Gauge Report.

The slack job market explains why 6 in 10 Americans, in the poll, continue to say that the economy is in recession, even though economists say the slump officially ended in the middle of 2009.

The one-month dive in optimism, by contrast, may hinge largely on other factors ? gas prices and tax hikes, coupled with doom-and-gloom sound bites from Washington tied to automatic spending cuts known as the ?sequester.?

All three components of the optimism index fell in the latest poll. Respondents said their personal financial situation has worsened during the past month, that their view of federal economic policy had dimmed, and that they have weaker hopes for the overall economy during the next six months.

The current index reading is a bit more pessimistic than where the gauge stood in December 2007, as the nation officially entered recession. But the index hasn't sunk to the below-40 lows that were reached during that recession and in 2011, when federal politicians were gridlocked over the nation's debt limit.

Polls of consumer confidence can be volatile, with changes in energy prices and in other news that can ebb and flow.

But they can also sometimes be indicators of turning points in the economy.

For now, the stock market and the poll are telling different stories. Is one wrong? Are both partly wrong?

It?s possible that the stock market will need to temper some of its enthusiasm, if the payroll-tax hike and sequester cuts weigh on economic activity. Some economists see a real risk of falling back into recession ? something the typical investor isn?t expecting.

It?s also possible that consumer optimism will revive in a month or so, if it appears that concern about how Washington policies will affect the economy were overblown. If the stock market keeps rising, that, too, could raise the overall optimism level.

But Mr. Mayur says that a sustained upturn in confidence will hinge on what happens in the job market.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/jUtJ9mlMqaU/Consumer-optimism-takes-a-dive-despite-buoyant-stock-market

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Family: Woman denied CPR wanted no intervention

A man walks near the main gate of Glenwood Gardens in Bakersfield, Calif., Monday March 4, 2013, where an elderly woman died after a nurse refused to perform CPR on her last week. The central California retirement home is defending one of its nurses who refused pleas by a 911 operator to perform CPR on an elderly woman, who later died. "Is there anybody that's willing to help this lady and not let her die," dispatcher Tracey Halvorson says on a 911 tape released by the Bakersfield Fire Department aired by several media outlets. (AP Photo/Gosia Wozniacka)

A man walks near the main gate of Glenwood Gardens in Bakersfield, Calif., Monday March 4, 2013, where an elderly woman died after a nurse refused to perform CPR on her last week. The central California retirement home is defending one of its nurses who refused pleas by a 911 operator to perform CPR on an elderly woman, who later died. "Is there anybody that's willing to help this lady and not let her die," dispatcher Tracey Halvorson says on a 911 tape released by the Bakersfield Fire Department aired by several media outlets. (AP Photo/Gosia Wozniacka)

(AP) ? The company whose employee refused to administer CPR to a dying woman said Tuesday that the employee wrongly interpreted its policy. But the elderly woman's family said she would not have wanted life-prolonging aid.

The family's statement to the Associated Press absolving an elder care home of blame came less than 1 ? hours before the company issued a statement saying the employee's failure to heed a 911 dispatcher's was the result of a misunderstanding of the company's emergency medical practices.

The developments were the latest twist in a controversy following release of a 911 tape that recounts a dramatic 7-minute conversation on Feb. 26 between a dispatcher and a nurse who refused to cooperate with pleas for someone to start CPR as firefighters sped to the scene. The dispatcher insisted that the woman who identified herself as a nurse perform CPR or find someone willing to do it. Lorraine Bayless, an 87-year-old resident of Glenwood Gardens independent living home, later died.

Bayless' family said she was aware that Glenwood Gardens did not offer trained medical staff, yet opted to live there anyway. "It was our beloved mother and grandmother's wish to die naturally and without any kind of life prolonging intervention," said the statement. "We understand that the 911 tape of this event has caused concern, but our family knows that mom had full knowledge of the limitations of Glenwood Gardens and is at peace."

The home's parent company, Brookdale Senior Living, later said, "This incident resulted from a complete misunderstanding of our practice with regards to emergency medical care for our residents. Glenwood Gardens is conducting a full internal investigation." The company said the employee was on voluntary leave during the process.

City fire officials say Bayless did not have a "do not resuscitate" order on file at the home. The family and the company have not commented

Glenwood Gardens is an independent living facility, and company officials say no medical staff is employed there. The woman who identified herself as a nurse to the dispatcher was employed at the facility as a resident services director, the company said.

The nurse's decision has prompted multiple state and local investigations.

The California attorney general was "aware" of the incident, said a spokeswoman, Lynda Gledhill. Bakersfield police were trying to determine whether a crime was committed when the nurse refused to assist the 911 dispatcher looking for someone to start CPR.

The nation's largest trade group for senior living facilities has called for its members to review policies that employees might interpret as edicts to not cooperate with emergency responders.

"It was a complete tragedy," said Maribeth Bersani, senior vice president of the Assisted Living Federation of America. "Our members are now looking at their policies to make sure they are clear. Whether they have one to initiate (CPR) or not, they should be responsive to what the 911 person tells them to do."

Bayless collapsed in the Glenwood Gardens dining hall on Feb. 26. Someone called 911 on a cellphone asking for an ambulance to be sent and eventually a woman who identified herself as a nurse got on the line.

Brookdale Senior Living said in a statement that the woman on the 911 call was "serving in the capacity of a resident services director, not a nurse."

The Tennessee-based parent company also said that by law, the independent living facility is "not licensed to provide medical care to any of its residents." But it added later that it was reviewing company policies "involving emergency medical care across all of our communities."

Bayless' family said she was aware that Glenwood Gardens did not offer trained medical staff, yet opted to live there anyway.

"We understand that the 911 tape of this event has caused concern, but our family knows that mom had full knowledge of the limitations of Glenwood Gardens and is at peace," the family's statement said.

The death shines a light on the varying medical care that different types of elderly housing provide ? differences that consumers may not be aware of, advocates say.

Even if independent living homes lack trained medical staff, some say they should be ready to perform basic services such as CPR if needed.

The California Board of Registered Nursing is concerned that the woman who spoke to the 911 dispatcher did not respond to requests to provide aid or to find someone who might want to help.

"If she's not engaged in the practice of nursing, there's no obligation (to help)," agency spokesman Russ Heimerich said. "What complicates this further is the idea that she wouldn't hand the phone over either. So that's why we want to look into it."

The family said it would not sue or try to profit from the death, and called it "a lesson we can all learn from."

"We regret that this private and most personal time has been escalated by the media," the statement said.

___

AP Science Writer Alicia Chang contributed to this report from Los Angeles. AP researcher Monika Mathur contributed from Washington.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-03-05-No%20CPR-Woman%20Dies/id-a20f29021dc94d859f6c1a0741682754

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Presentation to the National Association for Business Economics

I was pleased to have an opportunity to speak this morning to the National Association for Business Economics about the budget outlook.

My presentation addressed the factors putting pressure on the budget, the consequences of high and rising federal debt, and some of the criteria that might be used to evaluate potential policy changes. The presentation drew on CBO?s reports on The Budget and Economic Outlook: Fiscal Years 2013 to 2023, Macroeconomic Effects of Alternative Budgetary Paths, and Choices for Deficit Reduction.

I concluded the talk by emphasizing a key implication of CBO?s budget projections: Given the magnitude of the imbalance between revenues and spending that will result under current policies, putting the debt on a sustainable path will ultimately require increases in taxes or cuts in government benefits or services for people who consider themselves to be in the middle class.

My slides can be viewed below.

Source: http://www.cbo.gov/publication/43972

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Tuesday, March 5, 2013

Remembering Who We Are: Recovering from Cultural Amnesia ...

Pope John Paul II recognized the disorder of the times, approaching the matter, not with condemnation of the sick person, but with the compassion of a consummate spiritual healer.? In his Apostolic Exhortation, Ecclesia in Europa (2003), he refers to:

John Paul II comments as if he were the father of the prodigal son who squandered his inheritance?the inheritance here being the Christian one?without which Europe and the West cannot be understood, not its culture, society,?nor its inner life. It cannot be understood because its great periods of evangelization provided the foundations for the moral, social, and scientific growth of western civilization itself.

In similar vein, Pope Benedict XVI (as Cardinal Ratzinger), in Values in a Time of Upheaval (2004), says that ?the true meaning of the teaching authority of the Pope is that he is the advocate of Christian memory??a reminder?of all of the Christian realities in an age of forgetfulness. 3 He reminds us not only of the Christian inheritance, but that it is easy to forget it. The Pope is a spiritual amnesia specialist for it is an occupational hazard of being human to be charmed by utopias, forgetting the reality that there is a Creator who made us.

One person who is aware of the forgetfulness of the age, particularly within his own profession, is the American Catholic psychologist, academic, and author, Paul Vitz. In his writings, Vitz surveys a century of deconstruction of Christian memory, within psychology and western society in general, patiently working to retrieve and reconstruct the Christian legacy. For example, he reminds his peers that the rejection of Judeo-Christian thought in Freudian, behaviourist, and humanistic psychological theories is a form of forgetting the Christian heritage. This amounts to an attempt to extinguish memory itself. These major waves in psychology, which have invaded our thought during the last century, ignore the fact that everyone has a spiritual story, which is more significant than any Oedipal, behaviourist, or ?self-actualization? story. The psychological narratives ignore the fact that psychology itself has a story about the human person.? They ignore the fact that the term ?person? (presumably whom psychologists wish to heal) itself owes most of its origin to Christian thought during the first three hundred years after Christ, when the natures of human and divine personhoods were reflected on profoundly. Central to the understanding of the human person was the soul?the very word ?psychology? can be translated as the ?study of the soul.? The Greeks, and their predecessors, knew we had a soul. Many current Christians seem to have forgotten it, or behave as if they did not have one.

Of course, many modern psychologists have ignored the soul. It is only in very tremulous tones that the word is uttered in their intellectual circles. Before the waves of Freudian, behaviourist, and humanistic psychology held sway, however, there was a period of intense experimentation, centred mainly in Germany?an ?early modern? period from the early?19th century onwards?where the soul was taken for granted. An outstanding Catholic pioneer, Johannes M?ller (1801-1858), integrated scientific knowledge with psychological questions. He always saw his progress in psychology as an example of the greatness of God?s creation and, for all his brilliance, never forgot human beings were a body-soul unity. Later came Wilhelm Wundt (1832-1920), who started the first psychological laboratory in 1879 in Leipzig. Wundt, who was not a Catholic, was delighted to discuss the papal encyclical, Aeterni Patris (published in the same year ? 1879), with the very Thomistic American, Fr. Pace (1861-1938), who had come to visit him in Leipzig in 1889. Pace, in turn, was delighted to discuss the encyclical with Wundt. One can only imagine this extraordinary scene where the American and German discuss the latest psychological advances, with reference to papal encyclicals. This occurred in the most prestigious psychological laboratory of the time. Pace stayed on in Leipzig to complete a doctorate in psychology. He then returned to America to begin the first courses in psychology at Catholic University in Washington, D.C. There, he taught many future psychologists, including the extraordinary priest/monk/psychologist, Fr. Verner Moore, who was to head the first departmentthere which was?only dedicated to psychology.

Catholic psychologists, during the early modern period, had no difficulty in engaging in experimental psychology, rejoicing in its discoveries, while retaining an understanding of the human person as a union of a body and a soul. However, not only was the term ?soul? virtually forgotten in modern psychology, but also the contribution of the many extraordinary Catholic pioneers in psychology, such as: Albert Michotte, Father Joseph Fr?bes, Agostino Gemelli, and Kazimierz Twardowski. 4

In the subsequent ?Freudian? era that was loosed upon the world, Catholics were more often entranced by Freud than by the many pre-Freudian pioneers, who, whether Christian or not, had some regard for the Judeo-Christian theological anthropology. They, at least, recognized its existence for the past two millennia. While Freud chose to publicly ignore the Christian legacy, he, nevertheless, acknowledged the importance of narrative in each person?s life, for he had his patients recount their stories. The trouble is he constructed his own narrative, and then applied it to his middle-class clients. As Paul Vitz says, the ?psychoanalyst?s interpretation of the past, is really a construction ? that describes and summarizes the client?s past,? and has ?narrative form.? 5 This is because narrative is a constructive organizing principle for human action: ?people make up narratives about their own lives; that is, people typically interpret their life as a story or narrative.? 6

Freud himself used stories to ?explain? human behaviour, in particular, the Oedipus myth, which indicates that while narrative was important to him, it was his interpretation of the narrative which became even more important. Freud?s version of reality?that boys love their mothers, and hate their fathers?has not stood the test of time, not even 100 years, being consigned to the dustbin of historical curiosities, even by many Freudian psychologists. The Christian narrative by contrast?which states that we are created by God, that each person is a reflection of the Imago Dei, and has an eternal destiny?still persists after enduring for millennia. Somehow, people just cannot forget that they have a mysterious inner ?something,? a quietly persistent soul, which echoes throughout their lives, in harrowing sufferings and deepest joys. That soul never ceases asking where we came from, and why we are here.

One major reason that Freud?s version of reality has faded is that, as a story, it offers little hope.? Paul Vitz explains that it is not the kind of story that human beings are drawn to, referring to Northrop Frye?s, The Anatomy of Criticism (1957), to find a framework in which to understand types of narrative. 7 Vitz refers to ?the four great types of stories? which Frye identifies at the basis of all literature: comedy, romance, tragedy, and irony. He points out that Freud?s emphases are tragic and ironic in contrast to the Christian vision, which is both a romance and a comedy? though it may come as a surprise to Christians that we are living out a romance and a comedy.? Vitz points out that the only hope in the Freudian approach is psychoanalysis, which provides a tragic acceptance of life?s inalterable past, present, and future. The recall of the past is ?corroded by the process of analysis itself? because the person being analyzed realizes that there are ?no adventurous solutions, ? la Indiana Jones? but rather a ??tragic ironic? view of the world and a final ?heroic, though tragic? working through of one?s conflicts.? 8 Vitz says that the Freudian patient remains a tragic hero. The narrative weakness of psychoanalysis is that it seriously implies that ?the tragic and the ironic are superior forms of truth ? It excludes from life the great truths of hope, of purpose, of reform? and ?undermines action of any kind.? 9

One can say that for Freud, and the behaviourists, and the humanistic psychologists, death is an inescapable tragedy with no meaning, apart from total tragic extinction of the person. For the Christian, by contrast, life is a series of travails and suffering which end in a future?in God?s kingdom?where every tear will be wiped away. And like every romance and comedy, it involves many obstacles, ending in a wedding, the ?wedding feast of the lamb,? as the finale. As Christians, we are implicated in this pilgrim plot, all playing our various roles, moving inexorably towards this finale. Vitz refers to the life of St. Paul in this regard:

In many respects, the life of St. Paul, as presented in the New Testament, is a romance: his travels, persecutions, and successes throughout the Mediterranean world. However, perhaps the better term to describe the adventures of St. Paul, and every Christian, is a pilgrimage. We are all travelers?exiles?journeying through tribulations toward our home. 10

Each Christian is a protagonist who, like all protagonists in comedy and romance, will emerge triumphant and exalted in the end. Thus, the Christian approach to existential angst is to listen to, and fully acknowledge, the suffering and tragedy of the past, but to move to transcend it, seeing inner strengths and resilience of the client in the context of soundly-based hope, guaranteed by God himself. Vitz himself as therapist has used narrative therapy with great success in his work as a psychologist, enabling many to see a previously unalterably tragic narrative in a totally different way.

Thus, for psychologists and the rest of the world, the narrative of Christianity is the source of enduring reality and hope. In Ecclesia in Europa, Pope John Paul II reminded the world of this fact:

After 20 centuries, the Church stands at the beginning of the third millennium with a message which is ever the same, a message which constitutes her sole treasure: Jesus Christ is Lord; in him, and in no one else, do we find salvation. 11

He added that only a God,?who reveals his plans, can tell the whole story that unites this world with the world beyond. In the end, only ?Jesus is able to reveal and bring about the plan of God, hidden therein.? 12 In the end, deep down, we know we can only accept a divine guarantee as to our future?no human guarantee, no matter what the utopian promises, can reassure us.

The antidote to the cultural amnesia of our times is to restate what has been forgotten, to restate it in every which way we can?this post-Auschwitz, post-gulag, post-Christian, post-colonial, post-modern, and post post-modern world?particularly in a way that speaks to the current wounded era. Cultural amnesia has only spawned fear of the future, existential fragmentation, loss of solidarity, and a vision of life apart from God, which are all consequences of the secularist and subjectivist disorders of our times. We need a kind of spiritual ?Ginkgo? for our lost memories. The good news is that they are there for the finding, without pills, surrounding us in books, art, liturgy, and the haunting questions of our souls. The current era is in need of profound healing, and is, perhaps, only too ready to hear what it has forgotten, if those who remember are willing to say it.

At its base, the Christian ?story? invites trust, and in our telling of it, so must we. Christ?s exhortation?to trust in his divine mercy?is a cosmic counterpoint to the emphasis on human trust in utopian stories, a counterpoint to the misplaced trust in human leaders, and to the betrayed trust by institutional and ideological leaders. Jesus is not a human therapist, but with divine empathy, he heals ?being? at its deepest level, preparing us for the continuing story beyond death.? Faith in the God who has revealed the whole story to us, leads to a trust in the only One who can be trusted. Pope Benedict XVI (as Cardinal Ratzinger) puts it succinctly in saying that Christian faith, in its revelation of the true story of our lives, tells us that:

? faith does not offer man some psychotherapy?its psychotherapy is the truth. 13

Source: http://www.hprweb.com/2013/03/remembering-who-we-are-recovering-from-cultural-amnesia/

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Friday, March 1, 2013

The Housing Market is on the Rise: Opportunities in Green Building

 zillow retrofit LEED housing Green Building ENERGY STAR By Tali Wee

After years of instability, the fledgling housing market has finally found its footing. Though not back to normal levels, the vacancy rate for owned properties has dropped from 3 percent at the height of the crisis in 2009 back to 2.1 percent, and rental vacancy rates have gone from 11 percent down to 8.6 percent nationally. This change can be attributed largely to builders creating new units at a rate much closer to the rate of market demand, rather than completely outstripping demand.

Declining vacancy rates are beneficial for the economy at large, but also for green building, which gained significant ground last year. With the greater economy picking up, there?s even more money available to invest in green real estate initiatives. For green businesses, real estate is a great opportunity to invest directly in green projects within the industry. Here are a few ways to do just that.

1. Buy a foreclosed property and green it up

This has become a popular activity among eco-minded Real Estate Investment Trusts (REITs). During the foreclosure crisis, REITs noticed an opportunity to snap up and retrofit properties before putting them back on the market at a big mark-up. Green labels, like an LEED certification, carry a price tag that averages about 9 percent higher than a non-green equivalent. Combine that gain with the low cost of buying a foreclosed property, and REITs have a high potential for profit. Lower scale investors can benefit from smaller green businesses using the same buy it, green it, flip it mentality, particularly in locales with a passionate green culture.

2. Retrofit current buildings for increased resale value

Not ready to get into real estate investing? Building owners can retrofit their own buildings to increase resale value instead of investing in foreclosed properties. Green buildings help their tenants live with a green mentality, lowering both footprint and upkeep costs along the way. Take the California EPA Headquarters Building as an example. Efforts to calibrate, monitor and maintain energy systems cuts nearly $200,000 from the building?s energy costs per year, while exterior lighting and after-hours heating and lighting systems save $110,000 annually. Add green initiatives like water-efficient landscaping, reducing paper waste, and eliminating can liners to increase savings. Building owners can add solar panels to their buildings? rooftops and even earn money by selling energy back to the grid.

Once a building has been retrofitted, the owner should consider holding a neighborhood block party or becoming part of a green building tour to showcase their upgraded office. Such leadership could spark other building and home owners to shift to more eco-friendly practices. In turn, the original building owner may be publicized for industry innovation.

3. Charge premium rents for green apartments

Landlords interested in the green business can recoup costs of green retrofitting through energy savings and higher rents. One study found that adding LEED and Energy Star certifications increased rent prices by as much as 3 percent. This makes green apartments both a good investment and an easy way to spread green building ideas far beyond a single occupant.

Of course, investing in green real estate has more than just monetary benefits. As a green business, it?s part of the company?s mission to operate with an eco-minded focus. Green real estate is proof of the green business model ? the concept that profit and eco-consciousness can and should go hand in hand.

[Image credit:?<a href="http://www.shutterstock.com/pic-105432932/stock-photo-hand-hold-house-against-green-field.html" target="_blank">Green home stock photo</a> by Shutterstock]

Tali Wee currently lives in Seattle where she handles the Miami community outreach for Zillow. She is captivated by, and appreciates everything real estate related. Tali is also a new homeowner and enjoys spending time on projects around the house.

Scroll down to see comments.


Source: http://www.triplepundit.com/2013/02/housing-market-rise-opportunities-green-building/

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